Joe Kelly

Joe KellyJoe KellyJoe Kelly

Joe Kelly

Joe KellyJoe KellyJoe Kelly
  • Home
  • Work examples
    • Style guide - Brex
    • Budget templates - Brex
    • Accounting - Brex
    • Ads Manager - Meta
    • Marketing Tools - Redfin
    • Brand copy and design
    • Video production
  • Principles
  • Experience
  • More
    • Home
    • Work examples
      • Style guide - Brex
      • Budget templates - Brex
      • Accounting - Brex
      • Ads Manager - Meta
      • Marketing Tools - Redfin
      • Brand copy and design
      • Video production
    • Principles
    • Experience
  • Home
  • Work examples
    • Style guide - Brex
    • Budget templates - Brex
    • Accounting - Brex
    • Ads Manager - Meta
    • Marketing Tools - Redfin
    • Brand copy and design
    • Video production
  • Principles
  • Experience

Marketing Tools - Redfin

As design manager, I collaborated with our project manager (Mandy Woo), the Redfin engineering team, and a 3rd-party frontend team in Australia to launch an automated marketing platform. It was a huge global team effort!

Marketing Tools allows agents to quickly create brand assets for any listing on Redfin. While managing brand designers, I led meetings with our frontend integration partner (Desygner) and Redfin's backend engineering team. My focus was to create a frictionless UX for Redfin agents to make their own marketing materials. 

I led alpha user testing with Redfin agents via interviews and a Slack channel. I synthesized the feedback into a prioritized list and met weekly with our integration partner. I also handled the content design of the product, including a user guide published on Redfin's internal wiki to help agents understand how to use it.

Impact

Instead of agents submitting requests into a design queue, they could create their own marketing materials. 


For digital and social images, this meant reducing production times from 2 days to under 10 minutes. For print designs, materials could be now be delivered to agents in 2-3 days instead of a week or longer.

Powered by