Marketing Tools allows agents to quickly create brand assets for any listing on Redfin. While managing brand designers, I led meetings with our frontend integration partner (Desygner) and Redfin's backend engineering team. My focus was to create a frictionless UX for Redfin agents to make their own marketing materials.
I led alpha user testing with Redfin agents via interviews and a Slack channel. I synthesized the feedback into a prioritized list and met weekly with our integration partner. I also handled the content design of the product, including a user guide published on Redfin's internal wiki to help agents understand how to use it.