Joe Kelly

Joe KellyJoe KellyJoe Kelly

Joe Kelly

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  • Home
  • Work examples
    • Style guide - Brex
    • Budget templates - Brex
    • Accounting - Brex
    • Ads Manager - Meta
    • Marketing Tools - Redfin
    • Brand copy and design
    • Video production
  • Principles
  • Experience
  • More
    • Home
    • Work examples
      • Style guide - Brex
      • Budget templates - Brex
      • Accounting - Brex
      • Ads Manager - Meta
      • Marketing Tools - Redfin
      • Brand copy and design
      • Video production
    • Principles
    • Experience
  • Home
  • Work examples
    • Style guide - Brex
    • Budget templates - Brex
    • Accounting - Brex
    • Ads Manager - Meta
    • Marketing Tools - Redfin
    • Brand copy and design
    • Video production
  • Principles
  • Experience

Brand copy and design

At Tapad, I was the creative director for the brand marketing team, writing and designing style guides, websites, marketing materials, and events. Tapad was acquired for $360M in 2016. I also designed for many other brands while freelancing and worked at a small agency in Omaha.

Tapad website

Tapad brand marketing


    Square One Real Estate (Chicago) website

    Square One Real Estate brand and website development

    development schedule

      Marketing and brand design

      Aircall

        Digital ads

        I worked at two ad tech companies in NYC (Tapad and Tremor Video), designing with and managing teams that produced interactive video ads viewed by a quarter of the US population.

        Creative direction - Joe Kelly. Design - Karen Sagun.

          Interactive video ad template

          At Tremor Video, I worked with our developers and sales team to create our first ad format that could instantly turn readily available brand assets into an interactive video ad. The templated format  reduced production times from 3 days to 1 hour.

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