Joe Kelly

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Joe Kelly

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  • Home
  • Work examples
    • Style guide - Brex
    • Budget templates - Brex
    • Accounting - Brex
    • Ads Manager - Meta
    • Marketing Tools - Redfin
    • Brand copy and design
    • Video production
  • Principles
  • Experience
  • More
    • Home
    • Work examples
      • Style guide - Brex
      • Budget templates - Brex
      • Accounting - Brex
      • Ads Manager - Meta
      • Marketing Tools - Redfin
      • Brand copy and design
      • Video production
    • Principles
    • Experience
  • Home
  • Work examples
    • Style guide - Brex
    • Budget templates - Brex
    • Accounting - Brex
    • Ads Manager - Meta
    • Marketing Tools - Redfin
    • Brand copy and design
    • Video production
  • Principles
  • Experience

My career has followed a winding path.

I actually started out running printing presses at Dollar Tree's headquarters in Virginia, printing office stationary and store signage. From there, I moved to Brooklyn and began my career in design, starting as a brand designer and moving into design management. In 2019, I followed my interest in product writing and joined the Facebook ads team in Seattle. Here's a quick recap of my work experience.

Copy and content writing

  • 9 years of brand and marketing writing
  • 5 years of content design

Brand design

  • 20 years of graphic design
  • 5 years of creative direction

Design management

  • 11 years managing design teams, including designers, developers, and writers

Digital advertising

  • 12 years of designing and managing in adtech 

Video production

  • 10 years of producing, shooting, and editing videos

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